News

The İŞKUR training on "Interpersonal Relations and Effective Communication Training," organized to facilitate the transition to corporate life and transform individual communication skills with a professional vision, was held on Tuesday, January 6, 2026, at the Ziraat Bank Conference Hall in the Central Library.

Led by instructor Zehra Özküçük, the training focused on the misconceptions created by viewing communication as a natural process in daily life, emphasizing that this field requires strategic expertise.

Özküçük stated that communication is fundamentally a natural process that begins in the womb, but equating this process with speaking at a professional level is a major misconception. Stating that communication is fundamentally a process of meaning production, Özküçük conveyed that  when the sender creates a message, they must anticipate  how the target audience will interpret it, otherwise errors beginning at the encoding stage will cripple the entire process.  

The training focused extensively on the concepts of self-communication and self-perception. It was emphasized that individuals cannot establish healthy social communication without resolving their internal conflicts, and that correctly analyzing the meaning one produces is a key factor in professional success. Özküçük stated that in every area, from personal relationships to corporate hierarchy, trying to understand the other party's paradigm rather than imposing one's own reality on them would remove communication from a conflict environment and bring it to a ground of compromise.

Özküçük, who evaluates the use of technology and communication channels through Marshall McLuhan's "The medium is the message" approach, stated that the channel through which the message is conveyed directly changes the identity and impact of the message. He reminded that communication reduced to only written text or numbers in professional life is insufficient, and that elements such as tone of voice and eye contact must also be included in the process.

In the closing section of the program, Özküçük advised participants taking their first steps in the business world to carefully observe subordinate-superior relationships and communication processes within the organization. Referring to the importance of data analysis and target audience identification, which are at the heart of communication, he stated that the key to success is strong communication skills and empathy as much as technical equipment.

The training concluded with recommendations for participants to embrace open communication in their professional lives and open their doors to worlds beyond their own reality.